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The 5 most Common Mobile Development Questions Answered

A viable mobile app development strategy has become indispensable in today's business landscape. Launching a mobile app requires a significant amount of resources, money, research, and planning. A strategic approach must be taken where several factors need to be considered before investing in mobile applications. This article explores and answers the 5 most common mobile app development questions that clients have before investing in a mobile application development service provider or company. 

Should I invest in a mobile application or a mobile website? 

Mobile-friendly websites or websites specifically developed for smaller screens are similar to mobile applications but it is vital that you understand that these are two different mediums altogether. The best approach to identify the better option would be to conduct a thorough analysis of your business objectives to determine if you need to serve mobile-friendly content to a large user-base or if you need a high rate of engagement from your target audience. A mobile website would serve the former requirement better and mobile apps are better in terms of engagement. It may even turn out that your business requires a mobile website and a mobile app. 

Can I test the waters with a demo of some sort? 

A prototype or minimum viable product (MVP) could be used as a demo if you have specific requirements for your mobile application. A number of development offer MVPs or prototypes in their development process. This allows you to explore new ideas and find areas that need improvement. Validating your product prior to launch increases product success rate while allowing you to avoid common mistakes. 

How do I monetize my app? 

The monetization strategy is the fundamental success factor behind any mobile application. The wrong strategy can have a negative impact on your brand, give your users a poor experience and ultimately end up a liability. The monetization model depends on numerous factors and this depends on the nature of your business and its objectives. Whatever you choose, be it advertising or product sales you must have a monetization strategy that generates revenue without compromising the user experience or quality of the application. The strategy must be formulated and established prior to the launch of the app. 

Should I outsource development? 

If you have an in-house development team, this question is bound to come up. Mobile technologies are evolving at breakneck speeds, internal IT teams may have difficulties in keeping up with these changes unless they are involved in building a multiple enterprise apps. Outsourced development companies handle multiple projects and tend to be early adopters of new trends. If your company has many mobile app projects however, outsourcing would not be the best option as it is often more expensive. 

How do I identify a good development team?

Firstly, it would always be wiser to select a vendor that specializes in mobile app development, rather than investing in software companies that offer it as a secondary service. Teams that adopt an agile development methodology, focus on UI/UX design, and strong technical backgrounds would be ideal. Always look at previously completed projects, this normally a good indication of the standards maintained by the development team. 

 A viable mobile app strategy could be vital to succeed in today's protean, tech-savvy business landscape. It has become almost impossible to overlook, always give thoughtful consideration to the type of application you intend to build, the platforms involved and the audience the app will cater to.